Mitzvah Project: PB&J Project Gets A "Whole" Lot of Help | MitzvahMarket

Mitzvah Project: PB&J Project Gets A “Whole” Lot of Help

Mitzvah Project: PB&J Project Gets A “Whole” Lot of Help


We read about this story in the Broward/Palm Beach New Times and wanted to share it with our readers.

When it was time for 12 year-old Wellington, Florida, resident Ryan Shnider to plan his Mitzvah Project, he wanted to provide food to families, specifically peanut butter and jelly sandwiches.

For the past six months, Ryan has been raising money for his “PB&J Project” by baking cookies and making lemonade to sell in front of his house.

“I look at this as turning lemons into lemonade…and into PB&J,” he says. To further fund the project, Ryan emailed Whole Foods Market’s Co-CEOs John Mackey and Walter Robb about his idea. Shortly thereafter, the project went forward. The result is a one-day fundraiser at participating Whole Foods stores in Broward and Palm Beach County in South Florida supporting the Pantry of Broward.

The Pantry of Broward serves seniors in need on low fixed incomes and grandparents raising their grandchildren throughout Broward County. Over 400 senior citizens take advantage of the pantry, which distributes more than 25,000 pounds of food per month.

On Tuesday, May 20, all Whole Foods Markets in Broward and Palm Beach counties will donate five percent of their net day’s sales to Ryan’s “PB&J Project.” In addition, participating stores will sell $2 peanut butter and jelly sandwiches, customized with a choice of nut butters, jellies, and toppings, with all proceeds benefiting the project.

Ryan and his family will stop at each participating store during the day to assist with the project.  Be sure to congratulate him on becoming a man in every sense of the word.

 The schedule for the day is as follows:

  • Palm Beach Gardens – 10:45 a.m.
  • Wellington – 11:45 a.m.
  • Boca Raton – 12:45 p.m.
  • Coral Springs – 1:30 p.m
  • Pembroke Pines – 2:30 p.m.
  • Plantation – 3:45 p.m

  Good luck Ryan, we know you will make many people very happy!


Posted in Projects