New Mitzvah Organzier
The Flaum Bat Mitzvah Family Spotlight

Jessica Flaum celebrated her Bat Mitzvah on May 7, 2011 at The Regency Center in San Francisco.

This family had a Saturday night VIP Hollywood party with lots of great special touches! From a red carpet entrance to celebrity cut-outs, it seemed as though guests were entering a Hollywood bash!

We thank them for sharing their ideas with Mitzvah Market.

All party photography was done by Jennifer Paschal of Bruce Forester Photography and the rest of the vendor information is listed at the bottom of this spotlight.


Pictured L-R: Mom Debra, Bat Mitzvah girl Jessica and Dad Morris






We are impressed! Jessica’s invitation was designed and printed by Alisa Flaum, her sister.



Flaum invite

This VIP invitation looked like you were invited to a Hollywood party!

Stamp - Mitzvah Decor


Party Planner Joannie Liss of Joannie Liss Events did a great job of pulling together this VIP Hollywood theme. Check out all the details below:


Flaum red carpet
Jessica’s friends were photographed “walking the red carpet” with cutouts of either Justin Bieber or Jessica as shown above

Flaum decor
When the party began, guests entered the main room and were greeted by a VIP lounge full of glitz and glam reminiscent of the best parties in Hollywood

Flaum decor

Jessica is sitting on one of two white circular sofas in the VIP lounge

Flaum decor

As you can see in the back of this photo, a large Hollywood backdrop was set up behind the band

Flaum decor

In the center of the room there was a large lighted bar and dance floor




Guests provided their “autograph” and best wishes for Jessica in a personalized scrapbook designed for the occasion by Wendy Reagor.


Flaum sign in
Cutouts flanked the sign-in book table


Stamp - Mitzvah Music


The band, Mixx Company provided the music for the evening.



Jessica “makes her entrance”

To the tune of “ I gotta a feeling,”Jessica ran out onto the stage to sing with the band

Flaum music
The band played on and guests danced to their favorite songs throughout the evening

Flaum music
The band, Mixx Company


Stamp - Mitzvah Cake


Special friends and family participated in the candle lighting ceremony.


Flaum candle lighting
Jessica’s friends light a candle

Stamp Mitzvah Food


Elaine Bell Catering of Napa provided food stations that were scattered about the room featuring sliders, tacos, dim sum, and a mashed potato bar.




Flaum food signage
Each station was named after a Hollywood movie and featured hand painted Hollywood clapboards that listed the menu for the station

Flaum food signage





There was lots of fun for Jessica’s celebration!



Flaum photo booth

Denon & Doyle provided the photo booth where guests could have personalized photos taken with a choice of a Hollywood or San Francisco backgrounds

Flaum watching montage
One of the many special touches! Each sofa surrounded a digitized coffee table playing a photo montage of Jessica’s family and friends




Mom Debra is giving us some Mom-to-Mom advice:
“I hired a party planner, Joannie Liss, which was the best thing I did. I also advise, start early, be decisive (there are lots of great choices so you can’t really go wrong), ask your friends for recommendations, and hire vendors who work with lots of Bar/Bat Mitzvah parties. I also kept a large binder with all the information I received and all contracts and details as they were finalized.”


Stamp - Mitzvah Project Idea


For her Mitzvah Project, Jessica volunteered one Saturday at the Sonoma Humane Society. In addition, she held a bake sale and donated the proceeds to the Marin Humane Society. She also donated 10% of all money she received as a gift to the same organizations.


Stamp Vendor's Directory


The following vendors made Jessica’s party special. If you give any of them a call, please let them know you read about their services on

Venue: The Regency Center, San Francisco 415-447-4908
Party Planner: Joannie Liss, Joannie Liss Events 415-775-2020
Band: Mixx Company, 415-775-2020
Party entertainment: Denon & Doyle, green screen photography, 925-944-5021
Invitation: Designed and printed by Alisa Flaum
Décor/florist: Blue Print Studios, Mircea Manea, 415-922-9004
Book: Wendy Reagor, 904-219-6133
Dresses for family members: Jessica, from Betsey Johnson, Mom Debra, Nicole Miller
Suit for Dad: Zegna
Hair/makeup: Christophers of Tiburon for Mom, and d’Pietro Todd of Mill Valley for Jessica
Makeup for Jessica: Ally Klionsky
Photographer: Jennifer Paschal, Bruce Forester Photography, 415-422-0944
Caterer: Elaine Bell Catering, Napa, 707-603-1400
Celeb Cutouts: Party Standups
Linens: Big 4 Rentals, Corte Madera, CA
Northern Lights, San Leandro, CA 510-483-9307

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