Carlyle Catering
First Daughters

As NBC’s TODAY Show reported this morning, the Inaugural clothing choices of Michelle, Malia and Sasha Obama sent clothing retailers into a “fashion frenzy.” Retailers are working ’round the clock to recreate those dresses (and coats) to bring them to a store near you.

So that begs the question – how will Malia and Sasha Obama influence the lives of our daughters? If the Inauguration and the TODAY Show’s style report are any indication, we can look to them for fashion cues. We caught up with Mall of America Trend Specialist Sara Rogers to get her thoughts on how the First Daughters’ clothing choices will influence those of our daughters.

“The Obama girls color choices at the Inauguration were in step with what we’re seeing in children’s and tween clothing,” Sara reports. “This is the season of color, especially uplifting colors like orange and yellow.” Sara also says the trends for girls (and women) are about the details. She sees a lot of embellishments and flourishes, such as ruffles trimming cardigans, and bow details. She also says layering, pattern play and leggings are popular.

J Crew Cardigan Sweater

J Crew’s girl’s cashmere ruffle cardigan

Sara feels that all eyes have been on the girls since the press started to follow them last summer. “Retailers claim they have sold out of many of the dresses worn by the pair during their father’s election campaign,” Sara explains. “The clothing the girls wore for the Inauguration was designed by Crewcuts from J Crew. In response to the huge demand for the product, there is talk of launching a similar collection in fall 09’ as the designs worn by the girls are one of a kind. This is a testament to the impact of Sasha’s and Malia’s style.”

Beyond their clothing choices, Sara feels attention will also be on their lifestyle choices. “Scores of young girls can relate to the new First Daughters and their quest to have a puppy,” Sara gives as an example. “Many parents welcome the shift away from pop princesses toward such positive role models.”

We wish them well!


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