Davler Media Group Acquires MitzvahMarket.com
— Mitzvah Market Founder Sheri Lapidus Named Vice President Bar Bat Mitzvah Division, Davler Media Group —
May 21, 2012, New York, N.Y. – David L. Miller, CEO of Davler Media Group announced today that they acquired MitzvahMarket.com, a digital resource for Bar/Bat Mitzvah planning families from Media Moms LLC. Additionally, Sheri Lapidus, founder of MitzvahMarket.com was named Vice President, Bar Bat Mitzvah Division. This new division will be the largest and most authoritative resource dedicated to providing invaluable information to Bar/Bat Mitzvah planning families.
Lapidus will be responsible for overseeing an integrated multi-media advertising platform which will include an annual magazine, MitzvahMarket.com, Celebrate! Party Showcase events, email newsletters and social media.
“The combination of MitzvahMarket.com with our recent acquisition of the Celebrate! Party Showcase, a 20 year old event business, and our Bar Bat Mitzvah Book firmly establishes our position as the leading information resource for this specialty area. We offer Mitzvah vendors a one stop source for reaching the families in the metropolitan New York area who are planning their celebrations,” says David L. Miller, CEO of Davler Media Group. “In just three years, Sheri has built a site filled with useful ideas that speaks to the Moms our advertisers are trying to reach. She has also attracted a loyal base of clients and we are excited to have her join our team.”
Lapidus is a public relations executive with over 20 years experience. She has worked in various publicity roles at NBC-TV, CBS-TV, In Style magazine, Kaplow Communications, Elle Magazine and for the past 3 years at MitzvahMarket.com, which she founded in November 2008.
In addition to the acquisition of MitzvahMarket.com, other changes are being announced. Celebrate! Party Showcase will enter a fourth market, Long Island, in October 2012. This event is in addition to the already existing annual showcases in Westchester (November 2012), New Jersey (January 2013), and Connecticut (March 2013).
The Bar Bat Mitzvah Book is expanding beyond Westchester, Rockland and Fairfield to service families from Long Island, New York City and New Jersey. It will continue to be published annually, with the first edition in October 2012.
ABOUT DAVLER MEDIA GROUP
Davler Media Group (www.davlermedia.com) was founded in 2004 by publishing entrepreneur David L. Miller and a leading private equity firm specializing in media and communications, Alta Communications. Davler creates print and online publications that help New York Metropolitan-area residents and visitors make superior choices about how to spend their time and money. Their publications offer targeted guides, listings, directories, and award-winning editorial content that are both timely and comprehensive serving three distinct markets: the visitor market, the parenting market and the luxury market. City Guide magazine and CityGuideNY.com are the largest circulation visitor media in Manhattan. NYMetroParents’ print and online media reach approximately 1,000,000 parents a month. Promenade and its sister Website, NYLuxury.com introduce New York City’s affluent residents and visitors to the latest trends in the city.
Contact: Sheri Lapidus